Are you thinking of becoming a market researcher? Find out if market researcher is the right job for you. Get answers to the following questions: What does a market researcher do? What personality traits do market researchers have? Will robots replace market researchers? How much does a market researcher earn and is it a job in high demand?
Want to know what personality traits you have and if the job of market researcher fits your personality? Take the free career aptitude test.
The activities of a market researcher consist of conducting research for a government or company. Based on your research, companies or governments can adapt their policy or strategy. Examples of market research include gathering information to establish the sales potential of a product or a service or to set up a marketing campaign. But also think of customer satisfaction research or image research. As a market researcher, you can also conduct research within organisations. For instance, think of an employee satisfaction study. Market research is also used to gather information regarding competitors, prices, sales and marketing and distribution methods. Lots of firms and organisations distinguish between market researchers who conduct qualitative research versus those who conduct quantitative research. Very simply put, quantitative researchers conduct statistical research where it is measured how often something occurs based on hypotheses by means of standardised questionnaires. Qualitative researchers attempt to discover what moves people and what they think. Usually by means of in-depth and group interviews rather than standardised questionnaires. As a market researcher, you don't just gather data. You manage to interpret and weigh these data and make recommendations based on your research.
There are two characteristics many market researchers have in common. Market researchers are often highly inquisitive (score highly in the INVESTIGATIVE category) and full of initiative (score highly in the ENTERPRISING category). Do you have the same personality? Perhaps the profession of market researcher would suit you. Not sure which personality traits you have? Take the free career aptitude test.
Many jobs will be replaced by robots. How robot-proof are market researchers? The chances of robotisation of a market researcher’s activities amount to 61%. This means that there is an AVERAGE CHANCE that the tasks and activities performed by market researchers will be taken over by robots and smart software within the next 20 years.
Want to find out what you can expect from your next career move as a market researcher? How much does a market researcher earn and is it a job in high demand? You can find out the average annual salary and current vacancies at Adzuna. Adzuna collects all the vacancies for market researchers in one place and has the largest collection of live salary data.